Type

Journal Article

Author

Gaur, M.

Year

2023

Publisher

Communication Today, January-June,2023

DOI/Link

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Abstract

This study examines awareness of film literacy among young audiences in India and explores the influence of films in the digital age. It defines film literacy as the ability to understand and critically analyze films based on their technical and narrative elements. With increasing access to global cinema through the internet, the paper emphasizes the importance of educating viewers about informed content selection. Using a survey method and questionnaire, the research investigates youngsters’ understanding of film literacy and the impact films have on their attitudes and viewing choices.

Language

English

Keywords

Film Literacy